Founder & Creative Director
Founder & Creative Director
Katerina Joannides
Katerina Joannides
(Focus / Expertise)
(Focus / Expertise)
Kat leads the creative direction across all Fuente projects from early brand strategy and concept development to execution across digital and real-life experience design. She curates the right team for each project, drawing from a trusted network of collaborators to meet every brand’s specific goals and scope. She also acts as a brand consultant and creative lead on select external branding projects.
Kat leads the creative direction across all Fuente projects from early brand strategy and concept development to execution across digital and real-life experience design. She curates the right team for each project, drawing from a trusted network of collaborators to meet every brand’s specific goals and scope. She also acts as a brand consultant and creative lead on select external branding projects.
(Past Experience)
(Past Experience)
With over 15 years of global experience, Kat has worked with leading studios and brands including Heatherwick Studio, BIG, Google and Soho House. A certified architect, her background spans spatial strategy, graphic and interior design, enabling her to lead multidisciplinary projects that connect storytelling, visual systems and real-world implementation. She founded Fuente to help shape the next generation of culture-driven brands and to contribute to building a joyful, conscious world.
With over 15 years of global experience, Kat has worked with leading studios and brands including Heatherwick Studio, BIG, Google and Soho House. A certified architect, her background spans spatial strategy, graphic and interior design, enabling her to lead multidisciplinary projects that connect storytelling, visual systems and real-world implementation. She founded Fuente to help shape the next generation of culture-driven brands and to contribute to building a joyful, conscious world.
(FUN FACT)
(FUN FACT)
Kat is a certified Les Mills Body Pump instructor, a passionate foodie and wellness advocate and the founder of two purpose-led ventures: Ama&Me (AI-powered perinatal care) and Bodyful (movement made mindful). She collects salt from al over the world and has an unreasonable love for lemons and the way they bring everything to life.
Kat is a certified Les Mills Body Pump instructor, a passionate foodie and wellness advocate and the founder of two purpose-led ventures: Ama&Me (AI-powered perinatal care) and Bodyful (movement made mindful). She collects salt from al over the world and has an unreasonable love for lemons and the way they bring everything to life.