Fuente Stories | September 2025

September's story is on the hot topic of the moment:

Personal Brand.

But what’s all the buzz about?

Personal branding seems to be omnipresent nowadays. Job descriptions, social media bios, casual conversations - it’s everywhere. It’s sought after and questioned more than ever. Personal branding has turned into a kind of modern currency.

The thing is, personal branding is unavoidable. Whether you like it or not, whether you post or avoid having a presence, that contributes to your brand nevertheless.

So, what really is one’s brand?

I sat down with Nilo founder, Nuno Leiria, to talk about all things personal brand.

We talked about what it really means, beyond the surface of aesthetics and tone of voice and agreed that it goes far deeper than that.

Your brand is a reflection of who you are - your values, your decisions, the energy you bring into your work.

And, ultimately, you need to build yourself first in order to build your brand.

Building Nilo actually means building Nuno alongside it.

The more he grows and evolves, the more the brand does too.

A strong personal brand is true alignment - when your story, your work and your presence are speaking the same, fluent  language.

The world will brand you either way. The choice is whether you let it happen by default or by design.

Fuente Stories is a monthly series of conversations with remarkable creatives and entrepreneurs. Each story explores themes relevant to culture, personal development and being true to yourself.