The Fuente Manifesto: Our creative philosophy

A strong philosophy is the foundation of every company. Every community needs common beliefs, goals and values in order to drive its aspirations forward. Our 10 commandments tell who we are, what we do and why we do it and communicate to the world what Fuente is all about.

Our 10 Commandments

1. AUTHENTICITY

   Start from the source.

   
   

   We uncover and amplify the very specific, special aspects that make your brand truly unique. These have the power to build authentic, lasting connections.

   
   "Authenticity is what makes a brand real and what makes a brand last."

   Howard Schultz

   
   

2. COLLABORATION

   Collaboration makes the world go round.

   
   Open communication is the key to every successful relationship. We hold this dear both for our team and our clients. A collaborative environment builds great relationships and sparks stronger, richer ideas.

   
   

   "For good ideas and true innovation, you need human interaction, conflict, argument, debate." 

   Margaret Heffernan

   
   

3. BOLDNESS

   Champion moonshot thinking.

   
   

   We think bold with our feet on the ground and combine fearless creativity with strategic, practical applications. Standout, compelling works shine through in a crowded market.

   
   

   "Creativity is the most powerful force in business." 

   Rory Sutherland

   
   

4. INTENTION

   Intentional efficiency.

   
   

   We devote our time wisely to both mindful creativity and efficient, practical execution embracing the breadth of tools available in today’s fast-paced, highly automated world.

   
   

   "Slow is smooth and smooth is fast." 

   Navy Seals proverb

   
   

5. FUN

   Fun is unforgettable.

   
   Fun doesn’t only make life better, it also makes our work richer. Engaging, intriguing branding is what stays in people’s minds.

   
   

   "Creativity is intelligence having fun."

   Albert Einstein

   
   

6. IMPACT

   Design for impact.

   
   We strive to contribute to a happier, healthier world through empowering brands that spark lasting positive impact.

   
   

   “Design is the silent ambassador of your brand.”

   Paul Rand

   
   

7. RELEVANCE

   Stay culturally relevant.

   
   We use cultural trends as fuel for exciting works that respond to what speaks to people right now. We create work that people talk about.

   
   

   "Marketing is no longer about the stuff you make, but the stories you tell."

   Seth Godin

   
   

8. EXPERIMENTATION

   Experiment boldly.

   
   Every experiment is a lesson and a step forward, some in the expected direction, others unlocking unexplored, fruitful territories. The more we experiment and try new things without fear, the more we learn and grow our practice.

   
   

   "Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day."

   Jeff Bezos

   
   

9. ADAPTABILITY

   Adapt with agility.

   
   To adapt is to survive. The faster the world moves, the more agile we need to be to respond, perform and thrive. Staying up-to-date keeps our branding fresh and relevant.

   
   

   "It is not the strongest or the most intelligent who will survive but those who can best manage change."

   Charles Darwin

   
   

10. RESPONSIBILITY

    Drive change by design.

    
    Brands have the power to shape culture. We use design as our tool to engage, connect and inspire positive nudges in people’s lives.

    
    

    "Design is the most powerful tool with which man shapes his tools and environments and, by extension, society and himself."

    Victor Papanek

Join us on the journey! Let's build your brand and the world around it.