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Fuente Values: Our Why
Fuente Values: Our Why
The force that drives us
The force that drives us
by
Katerina Joannides
2
min read
Fuente Values: Our Why
Our values are the force that drives us. They are the principles that shape our decisions, define our culture, and give Fuente our identity. They reflect our beliefs, motivations, and spirit: the WHY behind everything we do.
Stay curious.
We approach every project with an open mind and a hunger to explore. New perspectives and fresh stimuli feed our work, spark new ideas and become sources of surprising inspiration. Insatiable curiosity and experimentation keep us on our toes and we love to constantly evolve ourselves and our approach.
Some brands we love that inspire us:
ON’s story of groundbreaking innovation
Flight Story’s relentless experimentation and 1% culture
The Sartorialist’s captures of impeccable street fashion
Pixar’s transporting, captivating, nostalgic worlds
Central Saint Martins’ fearless fashion graduate collections
Be bold.
We love to think outside the box and push the boundaries of conventional design. Boldness for us means fearless creativity paired with informed strategy, to challenge ideals, surprise and delight. We aspire to push concepts beyond the ordinary while staying grounded in clarity and intention.
Some brands we love that inspire us:
Alexander McQueen’s timeless, theatrical runways
Aime Leon Dore’s cinematic blend of streetwear and luxury
Surreal Cereal’s hilarious branding voice
Nike campaigns that keep on giving
OMA/AMO’s design concepts and narratives
Strive for impact.
Our attitude to work and life is driven by spreading positivity and good impact. From the experiences we design to our interactions with people, we want to inspire positive change and make the world a little better.
Some brands we love that inspire us:
Pangaia and Rains making sustainability cool
Air Up, SULT and Huel re-inventing daily fuel
Perfect Ted’s contagious positive energy
Kimai’s beautiful alternative to the diamond market
Ben & Jerry’s activism campaigns
Which values guide your creativity?
What drives your Why?
And what inspires you lately?
Fuente Values: Our Why
Our values are the force that drives us. They are the principles that shape our decisions, define our culture, and give Fuente our identity. They reflect our beliefs, motivations, and spirit: the WHY behind everything we do.
Stay curious.
We approach every project with an open mind and a hunger to explore. New perspectives and fresh stimuli feed our work, spark new ideas and become sources of surprising inspiration. Insatiable curiosity and experimentation keep us on our toes and we love to constantly evolve ourselves and our approach.
Some brands we love that inspire us:
ON’s story of groundbreaking innovation
Flight Story’s relentless experimentation and 1% culture
The Sartorialist’s captures of impeccable street fashion
Pixar’s transporting, captivating, nostalgic worlds
Central Saint Martins’ fearless fashion graduate collections
Be bold.
We love to think outside the box and push the boundaries of conventional design. Boldness for us means fearless creativity paired with informed strategy, to challenge ideals, surprise and delight. We aspire to push concepts beyond the ordinary while staying grounded in clarity and intention.
Some brands we love that inspire us:
Alexander McQueen’s timeless, theatrical runways
Aime Leon Dore’s cinematic blend of streetwear and luxury
Surreal Cereal’s hilarious branding voice
Nike campaigns that keep on giving
OMA/AMO’s design concepts and narratives
Strive for impact.
Our attitude to work and life is driven by spreading positivity and good impact. From the experiences we design to our interactions with people, we want to inspire positive change and make the world a little better.
Some brands we love that inspire us:
Pangaia and Rains making sustainability cool
Air Up, SULT and Huel re-inventing daily fuel
Perfect Ted’s contagious positive energy
Kimai’s beautiful alternative to the diamond market
Ben & Jerry’s activism campaigns
Which values guide your creativity?
What drives your Why?
And what inspires you lately?
