Cornaro S/S 26 by Katerina Paschalides is a collection inspired by the designer’s two homes, Cyprus and Italy, and the centuries of cultural dialogue between them. Named after Caterina Cornaro, the last Queen of Cyprus, the collection celebrates timelessness, craftsmanship and empowerment. Fuente led the creative and art direction for the launch campaign, telling the story of Cornaro through a look-book series that integrated garments, textures and materials.

Source
The ambition was to align the prestige of “Made in Cyprus” with the global recognition of “Made in Italy”. Rooted in Cypriot and Venetian heritage, the collection features textiles handwoven in Cyprus in collaboration with local artisans. Our challenge was to translate this cultural legacy into a visual language that could resonate globally and position the collection as both a work of fashion and a cultural statement.

Strategy
We delved deeply into understanding the materials, craftsmanship techniques and historical narrative behind the designs to showcase the vision as much as the final imagery. A restrained, look-book approach was implemented to honour form and the rich textures and to balance the making process and finished garments evoking their authenticity and artistry.

Solution
We directed campaign imagery that combined full-look portraits with close-up captures of weaving, leatherwork and finishing details. Compositions centred around conveying the strength, elegance and cultural depth of Cornaro and presented a cohesive brand expression across campaign, press and editorial channels.

Success
By grounding the visuals in process and heritage, we elevated Cornaro S/S 26 into a timeless statement of identity and artistry. The campaign placed the collection on the international stage, celebrated in press features and shortlisted for a leather craftsmanship award, spotlighting heritage skills for a new generation.

Photographs by Elisa Cappellini