Mirroring Intergiro’s embedded white-label banking solutions, How&How established a brand identity rooted in trust, simplicity and innovation. Fuente took over from this creative direction, respecting the vision while evolving and expanding it across key brand interactions.

Source
Intergiro powers white-label banking apps and embedded finance products across Europe. As a provider of invisible infrastructure, the brand embodies an identity that reflects its unique role, helping other businesses build and scale their own financial products while remaining behind the spotlight. The challenge was to express innovation, security and trust without overpowering the clients Intergiro supports.

Strategy
Building on the foundation set by How&How, our role was to preserve visual consistency while expanding the brand across new channels. We focused on clarity, restraint and precision. The goal was to support a minimalist identity that enhances other brands, reflecting Intergiro’s white-label approach where the client's brand leads and Intergiro quietly enables success behind the scenes.

Solution
We reinforced Intergiro’s brand identity through a clean and cohesive visual system. The minimalist identity uses subtle but bold graphics, with assets and campaign materials designed to align with the embedded product experience. The tone of voice was refined to present Intergiro as a quiet but essential partner and brand guidelines were developed to scale consistently across all implementations.

Success
The result is a brand built to support others. Intergiro’s updated identity reflects the essence of white-label infrastructure that is subtle, reliable and designed to scale. It reinforces trust and clarity while allowing clients to take the lead. A quiet force behind the next generation of financial products.